One person’s “bad idea” may be another’s new obsession #TEDTalks

My colleagues and I were sketching out the initial prototypes of the big red boot. I remember us being equal parts terrified because of course like who's going to wear these much less spend money on them, but at the same time the moment that we put on the initial prototypes ourselves we were filled with such a chaotic sense of glee that we were like you know what we just we just got to do it. So we committed to making a couple hundred pairs. A week before the drop we leaked this image through a friend's Instagram account. The algorithm smiled quite fondly upon the big red boot and all of a sudden this thing was everywhere. Like I I don't even I can't I can't even it's it's it's it's basically like a blur. Like I don't understand what happened. All of a sudden people are wearing them courtside at NBA games. I saw Lil Wayne wearing them in a music video. What started as a bad idea ended up becoming a very interesting idea. When you open Pandora's box of bad ideas clearly the sky's the limit. This is a big Fruit Loop. Um >> [laughter] >> there's not much else to say. It's real. It's about the size of a dinner plate. It takes a lot of milk to put down, but I assure you it's just as good as the original. This is what we call an Alexa gate. It's an electronics device armed with seven ultrasonic speakers at its base that blast white noise into the mic of any Alexa device to keep it from eavesdropping on you when you're not using it. And then this one is a life-size sculpture that keeps track of and counts the number of times anyone has touched it because if you ever go to a gallery museum you know you're not supposed to touch the art. So this is supposed to discourage people touching the art. I'm not necessarily

saying that bad ideas are good ideas. All I'm saying is give yourself a chance to explore the thing that makes you uncomfortable because you just never know what might happen.